Capital City Speedway Promoter Hannah Coltrain-Hamrick: How One Woman’s Passion Is Reigniting Local Racing

In this episode of the Women’s Motorsports Network Podcast, host Melinda Russell sits down with Hannah Coltrane Hamrick, a passionate motorsports promoter from Virginia. Hannah shares her personal journey from being a racing enthusiast to becoming the promotions director at Capital City Speedway. Her story is rooted in love, community, and a deep-seated passion for racing, inspired by her late husband, Jimmy Hamrick, a beloved local racer.

🏎️ Key Highlights:

✅ Early Love for Motorsports: Hannah’s fascination with cars began at age five, inspired by her mother’s love for classic Corvettes.
✅ Racing with Jimmy: Meeting her husband in 2012 led to weekends at the track and hands-on racing experiences.
✅ Stepping into Promotions: After organizing successful memorial races for Jimmy, Hannah was appointed promotions director at Capital City Speedway in October 2023.
✅ Creative Promotions on a Budget: Hannah’s focus is on community-driven promotions, leveraging local events, social media, and partnerships with youth organizations.
✅ Community Connection: The racing community remains Hannah’s second family, helping her stay connected to her husband’s memory.

🏁 Upcoming Events at Capital City Speedway:

📅 March 8: 2025 Season Opener
📅 March 15: Spring Gobbler – One of the track’s largest annual events
📅 VDKA Races: Two major events hosted during the season
📅 November: Turkey Trot – A fan-favorite end-of-season race

💡 Promotions Strategies Discussed:

✔️ Track displays at regional races to attract new spectators
 ✔️ Radio promotions and free ticket giveaways to increase attendance
 ✔️ Youth engagement through partnerships with local schools and organizations
 ✔️ Arrive-and-drive programs to introduce newcomers to racing
 ✔️ Emphasis on email marketing and social media consistency

🗣️ Hannah’s Why:

“It’s about honoring Jimmy and staying close to the racing family we built. This is more than just a job—it’s a tribute.”

🚀 Final Thoughts:

Hannah’s unwavering commitment to both her community and motorsports shines through every promotional effort. Her goal? To see Capital City Speedway thriving with packed stands and racers of all ages. This episode is a reminder of how motorsports is more than just racing—it’s about people, passion, and perseverance.

🔔 Don’t forget to subscribe to the Women’s Motorsports Network Podcast for more inspiring stories like Hannah’s!
🌐 Follow Capital City Speedway on Facebook | Instagram
🏆 Together, we’re celebrating every woman’s journey in motorsports—one story at a time.

🎧 Listen to the full episode now!