Behind the Scenes of Motorsports Events: Marketing & Media with Elisa Noelle

In this inspiring episode, host Melinda Russell chats with Elisa Noelle, whose journey into motorsports didn’t follow the traditional path. From falling in love with a yellow Fox Body Mustang as a child to managing branding and major events for top-tier companies and shows like Street Outlaws and No Prep Kings, Elisa proves that passion, hustle, and professionalism can take you anywhere—even without a college degree or family ties to racing.

🔑 Key Topics Covered:

• Elisa’s early love of cars and how a Mustang ad sparked a lifelong passion
• Her start in street racing and learning graphic design in her dad’s sign shop
• Launching and managing a massive Mustang-focused online forum
• Building a career in motorsports marketing without a college degree
• Coordinating major live events for Street Outlaws and No Prep Kings
• Balancing motherhood with a demanding career on the road
• Her involvement in relaunching the PINKS and Pastime TV series
• Advice for young women: finding your niche, building relationships, and staying classy on social media

🛠️ Elisa’s Advice for Aspiring Women in Motorsports:

• Passion over pedigree: You don’t need a degree if you have the drive.
• Get out there: Go to PRI, meet people, and make real connections.
• Start where you are: Promote the brands you already use and love.
• Think long-term: Sponsorships and career doors open through relationships.
• Keep it classy: How you present yourself—especially online—matters.

📍 Notable Quotes:

“You don’t have to be a driver to have a career in motorsports—you just have to find your lane.”
“I’m 90% self-taught. If I can do it, anyone can.”
“Passion and talent win every time.”