Racing, Rebranding & Rising Together – Hailey Unferdorfer’s Story

In this inspiring episode, host Melinda Russell sits down with Hailey Unferdorfer, a dynamic force in motorsports marketing and a passionate advocate for women in racing. Hailey shares her journey from growing up in a motorsports family to working behind the scenes with Lucas Oil, MAVTV, and now Racer Network, where she plays a key role in marketing and rebranding efforts. Her love for storytelling and connecting people shines through as she talks about working events, building sponsor relationships, and helping elevate women’s roles in the industry.

Hailey also discusses her involvement with Shift Up Now, an organization committed to funding and supporting female racers. She reflects on how the motorsports community adapted during the pandemic and how today’s digital tools—like streaming and social media—are expanding racing’s reach. With humor, heart, and insight, Hailey encourages listeners to build relationships, stay persistent, and never underestimate the impact of women supporting women in racing.